Based on the Social Media Marketing Industry Report of 2016:
• Video has become essential: A significant 60% of marketers use video in their marketing and 73% plan on increasing their use of video.
• Live video is hot: A significant 50% of marketers plan on using live video services such as Facebook Live and Periscope, and 50% want to learn more about live video.
• Facebook and YouTube hold the top spots for future plans: At least 63% of marketers plan on increasing their use of these social networks.
• Snapchat is on a growth trajectory: Only 5% of marketers are using Snapchat, yet 16% plan on increasing their Snapchat activities and 28% of marketers want to learn more about Snapchat.
• Facebook is the most important social network for marketers by a long shot! When asked to select their most important platform, 55% of marketers chose Facebook, followed by LinkedIn at 18%. Plus, 67% of marketers plan on increasing their Facebook marketing activities.
• Many marketers are unsure about their Facebook marketing: A significant 40% of marketers don’t know if Facebook traffic has declined in the last 12 months and 35% aren’t sure if their Facebook marketing is effective.
• Facebook ads dominate: A surprising 86% of social marketers regularly use Facebook ads, while only 18% use Twitter ads.
• Tactics and engagement are top areas marketers want to master: At least 90% of marketers want to know the most effective social tactics and the best ways to engage their audience with social media.

Richard Woodward, NMLS 217454
Your Local, Direct, 5 Star Rated Mortgage Lender, Specialty Lending Manager
Office: (214) 945-1066
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Service First Mortgage NMLS 166487
6800 Weiskopf Ave #200, McKinney, TX 75070

Licensed by the Texas Department of Savings and Mortgage Lending (SML) Mortgage Banker Registration. Service First Mortgage is an Equal Housing Lender. This is not an offer of credit or commitment to lend. Loans are subject to buyer and property qualification. Rates and fees are subject to change without notice. The views expressed on this site are those of the individual author and do not necessarily reflect the positions, strategies or opinions of Service First Mortgage or its affiliates.